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No Gender December

Friday 20th December / presented by Taylah Strano

We've all been gifted toys we didn't like as kids but we maybe didn't take much notice about how any of these toys would effect us.

Dr. Michael Flood, Lecturer in sociology from the University of Wollongong in New South Wales, joins Taylah to talk about the Play Unlimited introducing their December Campaign - No Gender December, which is aimed to raise awareness of gendered marketing over the holiday period.

Dr. Michael Flood discusses with Taylah what we mean by gendered marketing, some of the impacts of gender marketing, what the campaign wants to achieve and why this is something that we maybe need to take a second look at

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