SUPPORTING OUR RTRFM COMMUNITY
RTRFM is The Sound Alternative: an independent, non-profit community radio station that provides an alternative voice for Perth through innovative music and talks programming. RTRFM provides a platform for local news and issues, with a strong focus on the arts, culture, social justice, politics and the environment. We champion local music and support musical diversity through 50+ specialist music programs and a huge program of events.
GET YOUR MESSAGE ON AIR WITH RTRFM 92.1
Community Service Announcements on RTRFM 92.1 are generally only available to not-for-profit organisations and typically applicable in the areas of health, environment, social justice or other issues in the public interest, as well as fundraisers, charities and benefit gigs. CSAs are free of charge and consist of on-air announcements across the RTRFM programming grid. Please submit applications with at least one month’s notice from when you would like your campaign to start. Only successful applicants will be notified.
Here’s a snapshot of RTRFM’s listeners
Our Listeners – 104,000 per week
More than 104,000 people over the age of 15 listen to RTRFM in any given week (McNair, 2024).
5 million
More than 5 million people over the age of 15 listen to community radio in Australia each week for an average of 14 hours (McNair, 2024).
15 Hours per week
Regular RTRFM listeners tune in for an average of 15 hours a week (McNair, 2024).
15 – 100 years old
Due to the diversity of programming across RTRFM’s grid, our listeners range from 15 to 100 years of age, depending on the program. However, during weekday programs, most listeners are aged between 15 and 39 years old.
These listeners cite the specialist programs, local information, music and RTRFM’s ‘non-commercial sound’ as the primary reasons they tune in to RTRFM.
85,000 website hits, 245,000 listening online, 8,000 email subscribers
Each week, rtrfm.com.au attracts more than 85,000 visits. Every year, around 245,000 people listen to RTRFM via online live streaming and re-streaming functions. More than 8,000 people receive our weekly Off Your Dial e-news, which showcases the best of what’s on around Perth, station news, events and special content.
Strong presence on social media
RTRFM has more than 25,000 Facebook followers and more than 19,000 Instagram followers.
Sponsorship Campaigns
At RTRFM, we can tailor sponsorship packages to your needs and preferences, to include one or more of the below elements:
- On-air announcements
- Online promotion via rtrfm.com.au, RTRFM’s social media channels and RTRFM’s weekly Off Your Dial e-news
- Outside broadcasts
- Giveaways
- Event sponsorship
On-air announcements obtained through RTRFM sponsorship lets our loyal listeners know that your business or organisation supports their favourite independent radio station.
There are two basic types of campaigns available to RTRFM sponsors: call-to-action promotions and branding promotions.
Call-to-action promotions focus on drawing attention to upcoming events, and inspire listeners to take action. These are best suited to:
- Concerts, plays, productions, exhibitions, workshops and other events
- Promotions
- Sales or special deals
Branding promotions help position your business or organisation in the market. They are:
- A subtle form of promotion that encourages familiarity and recognition
- Helpful in keeping your brand at the forefront of the listener’s mind
Specifics
- Announcements are 15 or 30 seconds in duration
- Keep your announcements script to 70 words max
- Choose your preferred voice talent from our comprehensive range of RTRFM presenters
- If you send in a backing track (music) for the announcement, please send as a .wav file or a 320kbps .mp3 file (no low bit-rate files please)
Types of RTRFM Business Sponsorship
Our sponsors make our mission possible, and we’re incredibly grateful for their support. View our current supporters here.
Major Business Sponsors
Major Business Sponsors make substantial contributions of cash, goods and services to RTRFM. They are generous local operators who understand the importance of community radio in making sure we can all hear different music, local stories and diverse voices.
Like us, these businesses are contributing to a vibrant and resilient local culture here in beautiful Boorloo and wider Western Australia. We work with them in a spirit of beneficial exchange and mutual support, knowing they share our vision of a special and diverse cultural ecosystem where music, arts, stories and locally-made stuff enriches the lives of all our listeners and contributors.
Business Sponsors
Business sponsors contribute cash, goods and services to RTRFM. They also provide prizes and discounts to our subscribers. You’ll hear their promotional messages on-air and see them mentioned on our website, on socials and in our weekly newsletter, Off Your Dial.
These businesses are usually run by local people just like you, who show their support for community media through their sponsorship of RTRFM. We rely on this support to keep making unique local radio and to broadcast WA culture to the world.
Business Subscribers
RTRFM business subscribers pay $280 and receive benefits and discounts all year long, including:
- 2 x Gold Subscriber Cards
- Free entry to a diverse program of RTRFM live music events
- Chances to win weekly feature albums, local features and on-air/social media giveaways
- Subscriber discounts around town for cultural events, products, services and more from local businesses who support community radio just like you
- Logo and click through link on our dedicated Business Subscriber page at rtrfm.com.au
- A digital RTRFM Subscriber badge/frame/image to publicly acknowledge your support
Want to know more about RTRFM sponsorship opportunities?
For further information, please contact:
Natasha Thomas – Development & Audience Engagement Manager
E: nthomas@rtrfm.com.au
P: (08) 9260 9221
Rhian Todhunter – Development & Training Manager
