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Home > Stories > The rise of Artificial Intelligence influencers

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The rise of Artificial Intelligence influencers

We’ve been told robots are coming after our jobs and social media influencers may be next.

New research led by Swinburne marketing expert Professor Sean Sands has shown that AI influencing is on the rise and is as effective as humans in influencing consumer behaviour.

They are so convincing they have been considered as influential as the Kardashians.

Professor Sands joins Danae Gibson during On The Record to discuss social media influencers and their AI counterparts.

OTR_PrSeanSands

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