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Launch It

RTRFM and Shelter Brewing Co want to help you LAUNCH IT!

We’re giving local bands, live producers and promoters a chance to promote your next big event on the airwaves. 

APPLY HERE

RTRFM has teamed up with Shelter Brewing Co to bring you LAUNCH IT, an initiative designed to help local acts promote their next significant event with a free sponsorship campaign on The Sound Alternative to the value of $1,000.

This includes an on-air sponsorship campaign, a social media post in the week of the event and an Off Your Dial email inclusion the week of your event.

The station is calling on applications from bands, live producers and local promoters who have a significant event in the next six months to apply, whether that be an album, EP or single launch, or a gig of note.

We are currently taking applications for events in November.

Simply apply above and a panel of RTRFM staff members (Matt Perrett, Music Director; Pam Boland, Breakfast Presenter/Producer; and Chris Wheeldon, Events/ Operations Manager) will select one successful applicant per month to benefit from LAUNCH IT.

Applicants must be from WA and applications must be made by the artist or driving force producing the launch event.

Applications open from Monday 16 September and close on Tuesday 15 October for events in November.

One successful applicant will be chosen per month.

Important Dates

For events in November 2024…

  • Applications Open: 16 September 2024
  • Applications Due: 15 October 2024
  • Successful applicant notified: 17 October 2024

Conditions

Applicants will be chosen based on the following criteria:

  • Must be based in Western Australian.
  • Application must be made by the band, producer or band representative, ie band manager who is producing the event.
  • Applications for DJ gigs must ensure all DJs are WA based.
  • Must have a strong marketing plan for the release and the event.
  • The release has been well-planned and there is a strategy for audience development beyond the launch.
  • Applications for events outside of current month will be kept on file and looked at when assessing the relevant month (but we encourage you to wait until the correct application period).
  • Each on-air sponsorship announcement will end with the tag line:”YOUR BAND/ EVENT are/ is supported by Launch It, thanks to Shelter Brewing Co and RTRFM”By submitting an application you are agreeing to the above points.

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RTRFM - Infinite Mix