Fiona Crawford publishes new book ‘The Matilda Effect’.

Even non sporty types tuned into the recent Fifa Women’s World Cup. An exciting event, right up until the very end. But where to from here? The sponsors and broadcasters must be queueing to jump on a bandwagon which, up until a few months ago, was clearly way undervalued.

Writer and editor, Fiona Crawford, with experience at hallowed institutions such as The Sydney Morning Herald and The Conversation has been following the Matildas long before the current popularity and has recently published a book The Matilda Effect. 

A peek into the Matildas that takes you out of the stands and into the tour bus.

Fiona Crawford joins Jeff Bullen to discuss further, On the Record.

The Matilda Effect