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Taking Care of Business: Developing a marketing strategy

Okay let’s be honest…winging it in business is not the best way to go about things. Even when you are starting out. You need a plan and you also need a strategy. In fact strategy is really important and sets a clear course of the direction for your business. And with marketing this is where all the fun begins. Marketing is not just the cog in the wheel, its literally what takes your business vehicle forward towards your goals.
 
Catpaz spoke to Megan Del Borrello , marketing maven and founder of Behind The Brands, which supports womxn in Australia to build successful businesse on how to develop a strong marketing strategy.

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